Meeting Highlights:

Generalities:

• Retorna has effectively captured a niche audience, focusing on Chile and Colombia to Venezuela routes, appealing strongly to the Venezuelan diaspora. This core market should be maximized before pursuing new diasporas.
• Expansion into Europe and interest in B2B signal growth potential but have yet to achieve critical mass. Success in these geographies requires demonstrated reliability, scalability, and added value to attract the early majority.
• Retorna is at the “chasm” stage as it seeks to transition from early adopters to the early majority. Strategic focus and tangible success stories are key to bridging this gap.
• Prioritizing Venezuela, as the most profitable and attractive market, will strengthen Retorna’s foundation. Success here will enable profitable expansion into other regions.
• New market opportunities should be approached strategically and at the appropriate time. The priority should remain on growing and optimizing the current product while fostering innovation through a dedicated innovation team focused on developing new revenue-generating products. It is key to ensure that efforts on current operations remain focused and are not diluted by premature diversification into new initiatives.
• Use current markets and clients to test new product adoption and use Venezuela as a powerful anchor for all our short term innovation.
• Aggressive yet cost-efficient growth is essential to elevate future valuation (e.g., Series A, B, or C funding).

Understanding → TO DO in Research:

• Evaluate user acquisition strategies for underdeveloped markets and identify areas with high growth potential.
• Research lifetime value optimization by aligning products with future market needs, particularly the importance of USD clients for revenue expansion.
• Develop a Pirate Funnel to stabilize core routes before scaling into other markets.
• Explore affiliate marketing opportunities in Venezuelan communities (restaurants, football teams, Facebook groups) to boost diaspora engagement.
• Evaluate partnerships with insurance companies targeting the Venezuelan diaspora, leveraging their marketing capabilities to drive our growth.

Operational Focus:

• Avoid over-expansion, which can weaken focus on profitable routes and risk operational quality. Stabilize core routes (Chile and Colombia → Venezuela) before committing resources to new markets.
• Maintain operational excellence to ensure scalability and minimize disruptions during growth phases.
• Test new products with existing customers to refine offerings before launching large-scale marketing initiatives.
• Very important to well establish our current services before scaling the business to other routes. (Review replacement of current service provide to new routes different from Venezuela.